In conjunction with the launch of Oxford Properties’ first food hall concept Market & Co., First Batch was established as a partnership between ourselves and foodiepages to feature the local talents of artisans, makers, bakers and food creators. These giftable gourmet food items and goods from over 50 local vendors were beautifully merchandised into one store.

The concept continued to expand as part of the second food hall concept opened by Oxford Properties called “Food District” at Square One Mall, and it was also a key feature shop as part of the Merry & Bright Holiday Market in 2018 and the Holiday Market in 2019.

The Project
• Curation • Partnership + collaborations • Professional visual merchandising • Floorplan layout/ store design • Brand Ambassador hiring + training  • Experience-driven marketing + events